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The one-third response rate, which is backed up by academic research (Rosen et al., 2008), is partly because many internet dating accounts are dead. In a study of online dating, Rosen et al., (2008) found evidence that more intense emotionality, e.g.

oktrends also found that longer messages only yield a small improvement in response rate for men and nothing for women. using words like ‘excited’ and ‘wonderful’, made a better impression on both men and women.

For many, but not all internet daters, the aim is to meet someone new in the flesh. (2008) found that 51% of people had made a face-to-face date within one week and one month of receiving replies to their online overtures. It’s only after this stage is complete that people can get to know each other.

This first meeting is often treated by internet daters as the final part of the screening process (Whitty & Carr, 2006). Despite all the positive things the research has to say about internet dating, there’s no doubt that it can be unsatisfying and aversive. (2008) reported that they spent 7 times as long screening other people’s profiles and sending emails than they did interacting face-to-face on real dates.

As expected women tended to shave off the pounds, while men gave themselves a boost in height.The lab photos were only a little less attractive than those chosen for online dating profiles (about 5% for women and 4% for men). Clues to which types of profile photos work come from one online dating site which has analysed 7,000 photographs in its database (oktrends, 2010): (Remember, these are all associations so we can’t be sure about causality.) Even amongst a diverse population of online daters, people still prefer someone who is similar to themselves.When Fiore and Donath (2005) examined data from 65,000 online daters, they found that people were choosing based on similarity to themselves.Getting a response online can be a hit-and-miss affair.An online dating site has gauged the response rate by analysing more than 500,000 initial contacts sent by their members (oktrends, 2009).

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